{"id":2801,"date":"2024-12-19T13:05:00","date_gmt":"2024-12-19T13:05:00","guid":{"rendered":"https:\/\/glampingadvisors.com\/?p=2801"},"modified":"2024-12-19T09:43:59","modified_gmt":"2024-12-19T09:43:59","slug":"marriott-adquire-operadora-de-glamping-para-colecao-focada-em-atividades-ao-ar-livre-em-2025","status":"publish","type":"post","link":"https:\/\/glampingadvisors.com\/pt\/marriot-acquires-glamping-operator-for-2025-outdoor-focused-collection\/","title":{"rendered":"Marriot adquire operadora de glamping para &#039;cole\u00e7\u00e3o focada em atividades ao ar livre&#039; em 2025"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Marriott International adquiriu <a href=\"https:\/\/postcardcabins.com\/\">Cabines de cart\u00e3o postal<\/a> e firmou um acordo de longo prazo com <a href=\"https:\/\/www.trailborn.com\/\">Nascido na trilha<\/a> \u00e0 medida que o setor de glamping se fortalece cada vez mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Postcard Cabins, formalmente conhecida como Getaway Outposts, \u00e9 uma grande operadora no setor de acomoda\u00e7\u00f5es ao ar livre dos Estados Unidos, com mais de 1.200 cabines em 29 locais. Fundada em 2015, a Postcard Cabins atendeu mais de 2,4 milh\u00f5es de h\u00f3spedes em seus dez anos de opera\u00e7\u00e3o, oferecendo escapadas na natureza a 2 horas de carro de grandes cidades como Los Angeles, Nova York, Chicago e Seattle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO que come\u00e7ou h\u00e1 uma d\u00e9cada com um pequeno grupo de crentes no poder de passar o tempo livre na natureza, cresceu e se tornou um movimento nacional, que esperamos que ganhe for\u00e7a com o alcance expansivo da Marriott\u201d, disse Jon Staff, fundador e CEO da Postcard Cabins.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo4.jpg\" alt=\"\" class=\"wp-image-2802 lazyload\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"790\" height=\"528\" src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo4.jpg\" alt=\"\" class=\"wp-image-2802\" srcset=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo4.jpg 790w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo4-300x201.jpg 300w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo4-768x513.jpg 768w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo4-18x12.jpg 18w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Postcard Cabins. Foto cortesia da Marriott International, Inc.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A aquisi\u00e7\u00e3o de uma marca de glamping t\u00e3o forte pela Marriott destaca a f\u00e9 que as empresas internacionais de hospitalidade t\u00eam no setor e a import\u00e2ncia das acomoda\u00e7\u00f5es ao ar livre para os h\u00f3spedes modernos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cComo os h\u00f3spedes est\u00e3o cada vez mais interessados em viagens imersivas na natureza, estamos animados para desenvolver a incr\u00edvel amplitude do nosso portf\u00f3lio e dar as boas-vindas ao Postcard Cabins ao Marriott Bonvoy, \u00e0 medida que oferecemos mais acomoda\u00e7\u00f5es e experi\u00eancias em destinos inspiradores\u201d, disse Leeny Oberg, diretor financeiro e vice-presidente executivo de desenvolvimento da Marriott International.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa mudan\u00e7a faz parte do plano da Marriott de lan\u00e7ar uma cole\u00e7\u00e3o focada em atividades ao ar livre em 2025, que tamb\u00e9m inclui um novo acordo de longo prazo com a operadora de hot\u00e9is boutique Trailborn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Trailborn oferece acomoda\u00e7\u00f5es em locais ao ar livre de alto valor, como as Montanhas Rochosas e o Grand Canyon. Este novo acordo com a Marriot sinaliza a for\u00e7a do turismo ao ar livre e a crescente necessidade de oferecer aos h\u00f3spedes experi\u00eancias focadas na natureza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuer voc\u00ea esteja procurando por acomoda\u00e7\u00f5es personalizadas perto de maravilhas naturais, uma experi\u00eancia de acampamento elevada ou excurs\u00f5es fora do comum na natureza, nossa cole\u00e7\u00e3o planejada com foco em atividades ao ar livre deve oferecer uma ampla gama de op\u00e7\u00f5es para aventureiros experientes e exploradores de primeira viagem\u201d, disse Oberg.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo1.jpg\" alt=\"\" class=\"wp-image-2803 lazyload\"><noscript><img decoding=\"async\" width=\"790\" height=\"528\" src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo1.jpg\" alt=\"\" class=\"wp-image-2803\" srcset=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo1.jpg 790w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo1-300x201.jpg 300w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo1-768x513.jpg 768w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/12\/postcard-photo1-18x12.jpg 18w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Postcard Cabins. Foto cortesia da Marriott International, Inc.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Marriott International abrange quase 9.100 propriedades em mais de 30 marcas em 142 pa\u00edses e territ\u00f3rios. A empresa foi uma das primeiras a adotar o espa\u00e7o de hospitalidade ao ar livre, e seu plano para 2025 \u00e9 um forte sinal de que a acomoda\u00e7\u00e3o baseada na natureza ainda \u00e9 vista como uma oportunidade para a ind\u00fastria de viagens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA Marriott foi uma das primeiras grandes operadoras de hot\u00e9is a testar as \u00e1guas da hospitalidade ao ar livre com empreendimentos de glamping internos selecionados, mas at\u00e9 ent\u00e3o nunca havia seguido adiante com uma estrat\u00e9gia dedicada\u201d, diz Lars Sch\u00e4fer, s\u00f3cio-gerente da Glamping Advisors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Depois <a href=\"https:\/\/glampingadvisors.com\/pt\/glamping-um-segmento-de-hospitalidade-em-rapido-crescimento\/\">A parceria significativa entre Hilton e Kayak no in\u00edcio deste ano<\/a>, Marriott agora seguiu o exemplo. Curiosamente, mas n\u00e3o surpreendentemente, Marriott parece ter descoberto que o desenvolvimento interno n\u00e3o \u00e9 o movimento estrat\u00e9gico certo para desenvolver hospitalidade de natureza experiencial, pois um conjunto de habilidades (e mentalidade) especial \u00e9 necess\u00e1rio.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um n\u00famero crescente de grandes empresas de hospitalidade entrando no setor ao ar livre, tamb\u00e9m \u00e9 importante manter o foco no que torna o glamping \u00fanico, diz Sch\u00e4fer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVamos torcer para nossa ind\u00fastria que &#039;os caras grandes&#039; administrem essa gama de ativos imaculados t\u00e3o bem quanto os fundadores fizeram. Certamente h\u00e1 um risco de que as grandes operadoras diluam a experi\u00eancia \u00fanica ao simplificar as opera\u00e7\u00f5es\u201d, ele diz.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Marriot International adquiriu a Postcard Cabins e fechou um acordo de longo prazo com a Trailborn, \u00e0 medida que o setor de glamping se fortalece cada vez mais.<\/p>","protected":false},"author":1,"featured_media":2804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[18,80,41],"class_list":["post-2801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-glamping","tag-glampingmarket","tag-outdoors"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Marriot International has acquired Postcard Cabins and struck a long-term agreement with Trailborn as the glamping sector goes from strength to strength.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Eden\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/glampingadvisors.com\/pt\/marriot-acquires-glamping-operator-for-2025-outdoor-focused-collection\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_PT\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Glamping Advisors - Building memorable Glamping experiences and sound businesses\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Marriot Acquires Glamping Operator for 2025 \u2018Outdoor-Focused Collection\u2019 - Glamping Advisors\" \/>\n\t\t<meta property=\"og:description\" content=\"Marriot International has acquired Postcard Cabins and struck a long-term agreement with Trailborn as the glamping sector goes from strength to strength.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/glampingadvisors.com\/pt\/marriot-acquires-glamping-operator-for-2025-outdoor-focused-collection\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2020\/06\/GA1b.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2020\/06\/GA1b.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1090\" \/>\n\t\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-12-19T13:05:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-12-19T09:43:59+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Marriot Acquires Glamping Operator for 2025 \u2018Outdoor-Focused Collection\u2019 - Glamping Advisors\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Marriot International has acquired Postcard Cabins and struck a long-term agreement with Trailborn as the glamping sector goes from strength to strength.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2020\/06\/GA1b.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/glampingadvisors.com\\\/pt\\\/marriot-acquires-glamping-operator-for-2025-outdoor-focused-collection\\\/#blogposting\",\"name\":\"Marriot Acquires Glamping Operator for 2025 \\u2018Outdoor-Focused Collection\\u2019 - Glamping Advisors\",\"headline\":\"Marriot Acquires Glamping Operator for 2025 \\u2018Outdoor-Focused Collection\\u2019\",\"author\":{\"@id\":\"https:\\\/\\\/glampingadvisors.com\\\/pt\\\/author\\\/eden-flahertygmail-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/glampingadvisors.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/glampingadvisors.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/postcard-photo2.jpg\",\"width\":790,\"height\":528,\"caption\":\"Postcard Cabins. 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