{"id":2744,"date":"2024-06-17T08:45:00","date_gmt":"2024-06-17T08:45:00","guid":{"rendered":"https:\/\/glampingadvisors.com\/?p=2744"},"modified":"2024-06-14T16:48:09","modified_gmt":"2024-06-14T16:48:09","slug":"ameliorer-lexperience-des-clients-de-glamping-grace-aux-activites-sur-place-et-aux-excursions-hors-site","status":"publish","type":"post","link":"https:\/\/glampingadvisors.com\/fr\/improving-the-glamping-guest-experience-on-site-activities-and-off-site-excursions\/","title":{"rendered":"Am\u00e9liorer l'exp\u00e9rience des clients en glamping : Activit\u00e9s sur place et excursions hors site"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le glamping est en plein essor parall\u00e8lement au tourisme de plein air en g\u00e9n\u00e9ral, mais il y a des marges d'am\u00e9lioration. Un r\u00e9cent rapport sur l'industrie nord-am\u00e9ricaine du camping a mis en \u00e9vidence des opportunit\u00e9s \u00e9videntes pour les exploitants, nouveaux et \u00e9tablis, de <a href=\"https:\/\/glampingadvisors.com\/fr\/sales-distribution-strategy\/\">augmenter les r\u00e9servations<\/a> et am\u00e9liorer l'exp\u00e9rience des clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport, publi\u00e9 par <a href=\"https:\/\/americas.rmscloud.com\/lp-state-of-the-industry-report-2024\">RMS Am\u00e9rique du Nord<\/a>, a constat\u00e9 que si \u201c le fait d'\u00eatre en pleine nature \u201d \u00e9tait le facteur pr\u00e9dominant pris en compte par les clients lors du choix d'une destination, la proximit\u00e9 d'autres points d'int\u00e9r\u00eat, tels que les parcs nationaux, ainsi que les activit\u00e9s sur place \u00e9taient \u00e9galement tr\u00e8s importants.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/aaron-burden-ufFIweqSPd4-unsplash-1024x769.jpg\" alt=\"\" class=\"wp-image-2747 lazyload\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/aaron-burden-ufFIweqSPd4-unsplash-1024x769.jpg\" alt=\"\" class=\"wp-image-2747\" srcset=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/aaron-burden-ufFIweqSPd4-unsplash-1024x769.jpg 1024w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/aaron-burden-ufFIweqSPd4-unsplash-300x225.jpg 300w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/aaron-burden-ufFIweqSPd4-unsplash-768x577.jpg 768w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/aaron-burden-ufFIweqSPd4-unsplash-1536x1154.jpg 1536w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/aaron-burden-ufFIweqSPd4-unsplash-16x12.jpg 16w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/aaron-burden-ufFIweqSPd4-unsplash.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Photo par <a href=\"https:\/\/unsplash.com\/@aaronburden?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Aaron Burden<\/a> sur <a href=\"https:\/\/unsplash.com\/photos\/grey-canoe-on-calm-body-of-water-near-tall-trees-at-daytime-ufFIweqSPd4?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" rel=\"nofollow\" title=\"\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Que peuvent faire les futurs exploitants de glamping ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous en \u00eates aux premiers stades de la cr\u00e9ation d'une entreprise de glamping, la voie est claire : choisissez un site qui offre des attractions \u00e0 proximit\u00e9 et l'espace ou la topographie n\u00e9cessaires pour des activit\u00e9s sur place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que le glamping puisse s'implanter dans divers endroits, <a href=\"https:\/\/glampingadvisors.com\/fr\/preliminary-evaluation\/\">plusieurs facteurs importants<\/a> doit \u00eatre pris en compte pour garantir le succ\u00e8s, et la localisation en est un. Dans ce contexte, la localisation correspond \u00e0 la mani\u00e8re dont le site potentiel s'int\u00e8gre dans le paysage touristique plus large. Posez-vous la question : y a-t-il d'autres points d'int\u00e9r\u00eat naturels \u00e0 proximit\u00e9 ? Si vous \u00e9tiez un client, que pourriez-vous faire lors d'une excursion d'une journ\u00e9e ? D'un apr\u00e8s-midi ? D'une courte matin\u00e9e ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoir les r\u00e9ponses \u00e0 ces questions vous permettra de comprendre si un site potentiel offre plus qu'un simple terrain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La taille, les structures existantes et la topographie \u2013 par exemple, les plans d'eau \u2013 doivent \u00e9galement \u00eatre prises en compte dans le contexte des activit\u00e9s sur site. Un site bordant un lac ou une rivi\u00e8re pourrait permettre des sports nautiques sur place, tandis que les b\u00e2timents existants offrent une opportunit\u00e9 toute pr\u00eate pour des ateliers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/glampingadvisors.com\/fr\/exploitants-de-vignobles\/\">Activit\u00e9s de glamping dans les vignobles<\/a> Donner l'exemple d'une valorisation optimale d'un site : une nouvelle entreprise h\u00f4teli\u00e8re peut diversifier une activit\u00e9 existante tout en offrant aux clients une exp\u00e9rience unique sur place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment les exploitants de glamping \u00e9tablis peuvent-ils tirer le meilleur parti des activit\u00e9s sur place et hors site ?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les exploitants de glamping \u00e9tablis peuvent toujours capter des r\u00e9servations aupr\u00e8s de clients recherchant des activit\u00e9s sur place et \u00e0 l'ext\u00e9rieur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les activit\u00e9s excentr\u00e9es ou les points d'int\u00e9r\u00eat, la promotion est essentielle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tirez parti de votre position d'expert local. Utilisez <a href=\"https:\/\/glampingadvisors.com\/fr\/marketing-and-communications\/\">un blog de site Web ou une s\u00e9rie sur les r\u00e9seaux sociaux<\/a> de mettre en valeur les lieux et activit\u00e9s int\u00e9ressants autour du site, notamment les monuments historiques, les mus\u00e9es, les parcs naturels, les restaurants, les sentiers de randonn\u00e9e et tout ce qui pourrait int\u00e9resser les futurs clients. De plus, essayez de s\u00e9lectionner des \u00e9v\u00e9nements locaux pour alimenter un calendrier destin\u00e9 aux clients sur votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de la cr\u00e9ation de contenu, envisagez de vous associer \u00e0 des entreprises locales ou \u00e0 des prestataires d'activit\u00e9s pour offrir des r\u00e9ductions ou des exp\u00e9riences exclusives \u00e0 vos invit\u00e9s. De plus, contactez vos offices du tourisme pour obtenir des brochures, des cartes ou m\u00eame des visites de d\u00e9couverte pour les agents et les promoteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement r\u00e9utiliser ce contenu num\u00e9rique pour cr\u00e9er un livret d'accueil destin\u00e9 aux voyageurs, listant les activit\u00e9s locales et les points d'int\u00e9r\u00eat, si cela correspond \u00e0 votre concept de glamping. Mais ne sous-estimez jamais le contact humain : assurez-vous que votre personnel dispose d'informations sur la r\u00e9gion, les activit\u00e9s et les offres.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/arpad-czapp-mnrok9qT_mk-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-2749 lazyload\"><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/arpad-czapp-mnrok9qT_mk-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-2749\" srcset=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/arpad-czapp-mnrok9qT_mk-unsplash-1024x683.jpg 1024w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/arpad-czapp-mnrok9qT_mk-unsplash-300x200.jpg 300w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/arpad-czapp-mnrok9qT_mk-unsplash-768x512.jpg 768w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/arpad-czapp-mnrok9qT_mk-unsplash-1536x1024.jpg 1536w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/arpad-czapp-mnrok9qT_mk-unsplash-18x12.jpg 18w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/06\/arpad-czapp-mnrok9qT_mk-unsplash.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Photo par <a href=\"https:\/\/unsplash.com\/@czapp_arpad?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">\u00c1rp\u00e1d Czapp<\/a> sur <a href=\"https:\/\/unsplash.com\/photos\/man-in-brown-dress-shirt-standing-on-green-grass-field-during-daytime-mnrok9qT_mk?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez adopter une approche plus active, vous pouvez \u00e9galement concevoir des itin\u00e9raires th\u00e9matiques bas\u00e9s sur des centres d'int\u00e9r\u00eat tels que l'histoire, la gastronomie, l'aventure en plein air ou les activit\u00e9s familiales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9velopper des activit\u00e9s sur place peut demander beaucoup de travail si vous souhaitez les animer vous-m\u00eame, mais ce n'est pas la seule option. Envisagez de vous associer \u00e0 des prestataires ou entreprises locaux qui proposent d\u00e9j\u00e0 des activit\u00e9s ou ont la capacit\u00e9 de le faire. Ces tiers peuvent op\u00e9rer sur place ou \u00e0 proximit\u00e9 imm\u00e9diate, avec transport inclus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En veillant \u00e0 ce que les clients potentiels connaissent les points d'int\u00e9r\u00eat locaux, ainsi que les activit\u00e9s sur place et hors site que vous proposez, les exploitants de glamping peuvent am\u00e9liorer l'exp\u00e9rience client, ce qui peut conduire \u00e0 une satisfaction accrue des clients, \u00e0 leur fid\u00e9lit\u00e9, \u00e0 des avis en ligne positifs et \u00e0 un plus grand nombre de r\u00e9servations.<\/p>","protected":false},"excerpt":{"rendered":"<p>Que vous d\u00e9butiez dans le secteur du glamping ou que vous soyez un exploitant \u00e9tabli, il existe de nombreuses fa\u00e7ons de tirer parti des activit\u00e9s sur site et hors site pour votre entreprise. <\/p>","protected":false},"author":1,"featured_media":2745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[18,41,34],"class_list":["post-2744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-glamping","tag-outdoors","tag-traveltrends"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Whether you&#039;re new to the glamping business or an established operator, there are plenty of ways to leverage on- and off-site activities for your operation.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Eden\"\/>\n\t<link rel=\"canonical\" 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