Based on internal search and booking data as well as other external data, facts and studies, Canopy & Stars gives a very interesting outlook on the future of the glamping market and elaborates six data-based trends on (1) evolution of glamping, (2) changing customer behaviour, (3) popularity of different accommodation types, (4) wellness, health & nature experience, (5) customer value through additional “experiences”, and (6) ethics & sustainability as an opportunity for glamping companies.
Glamping sites are typically nestled in beautiful nature, oftentimes far away from it all. However, glamping can thrive basically anywhere – even at the least expected locations such as an airport. Passengers of Singapore’s Changi Airports could spend a night in one of the bell tents located in an indoor garden on the top floor. Usually, glamping in nature offers a wide range of activities like hiking, scenic road trips, outdoor sports, wine tasting, etc. But in an airport?
The 2022 North American Glamping Report by Kampgrounds of America Inc noted a drastic boom in Glamping’s popularity. In 2021, nearly 17 million households went glamping, which represents a 155% increase vs. 2019. As much as 77% of glampers and 20 % of leisure travellers are planning to book a glamping experience in the next two years, which suggests that the growth pattern is going to continue.
Recent research from Arival and Phocuswright points to a growing trend among worldwide travellers to spend more money on experiences over things. A dramatic shift was noticed among younger travellers in the way they book experiences.
A recent Tourlane survey reveals that compared to the previous years, Germans are looking to spend more money on local travel and authentic experiences. Most of them prefer to spend more time in nature (54%) and away from mass tourism (41%).
Great news! More and more Americans enjoy spending time outside, breathing fresh air, and engaging in a favourite outdoor activity or two while appreciating the numerous physical & mental health benefits outdoor recreation has to offer.
Slow travel goes hand in hand with glamping. Whether you stay in a cosy wooden cabin in the middle of a forest or in a luxury tent by a gorgeous beach, it will surely help you unwind, tune into the present moment, connect with yourself and with nature, and perhaps explore seemingly “ less” but deeper.
Glamping continues to outshine expectations, staying strong after the pandemic with an expected growth of around $1.9 billion between 2021 and 2025.
That “glamping” is derived from “glamourous” and “camping” is a fact, but have you ever wondered how travellers see glamping – is it a luxurious camping experience, a hotel without walls or something in between?
Top Countries for Sustainable Tourism: What does the Green Transformation for Travel Recovery mean for Glamping?
At this year’s Internationale Tourismus-Börse (ITB) Berlin, Euromonitor International released the report Top Countries for Sustainable Tourism. Countries are assessed according to a newly developed Sustainability Travel Index which highlights Sustainable Lodging as one of its main pillars – a perfect fit for Glamping. So, let’s look at how glamping can contribute to the global green travel movement and which countries are 2021’s sustainable tourism leaders.