{"id":2702,"date":"2024-03-15T12:37:05","date_gmt":"2024-03-15T12:37:05","guid":{"rendered":"https:\/\/glampingadvisors.com\/?p=2702"},"modified":"2024-03-15T17:31:01","modified_gmt":"2024-03-15T17:31:01","slug":"glamping-ein-schnell-reifendes-gastgewerbesegment","status":"publish","type":"post","link":"https:\/\/glampingadvisors.com\/de\/glamping-a-rapidly-maturing-hospitality-segment\/","title":{"rendered":"Glamping: ein schnell wachsendes Gastgewerbesegment"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lange Zeit war Glamping ein Randph\u00e4nomen des Mainstream-Hotelgewerbes, doch bedeutende Partnerschaften und tiefere Integrationen in den letzten Monaten zeigen, dass diese einstige Nischenbranche nicht mehr wegzudenken ist. Glamping hat seine bescheidenen Anf\u00e4nge hinter sich gelassen und sich fest als Mainstream-Ph\u00e4nomen etabliert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies wurde durch die Ank\u00fcndigung von Hilton im Februar 2024 deutlich, eine exklusive Partnerschaft mit dem bekannten Glamping-Betreiber <a href=\"https:\/\/autocamp.com\/\" target=\"_blank\" rel=\"noopener\" title=\"AutoCamp\">AutoCamp<\/a>, wodurch G\u00e4ste ihre legend\u00e4ren Airstream-Wohnwagen, -Zelte und -H\u00fctten \u00fcber die Direktkan\u00e4le von Hilton buchen k\u00f6nnen.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Zion-Photo-Credit-Matt-Kisiday.jpg\" alt=\"\" class=\"wp-image-2706 lazyload\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Zion-Photo-Credit-Matt-Kisiday.jpg\" alt=\"\" class=\"wp-image-2706\" srcset=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Zion-Photo-Credit-Matt-Kisiday.jpg 1500w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Zion-Photo-Credit-Matt-Kisiday-300x200.jpg 300w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Zion-Photo-Credit-Matt-Kisiday-1024x683.jpg 1024w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Zion-Photo-Credit-Matt-Kisiday-768x512.jpg 768w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Zion-Photo-Credit-Matt-Kisiday-18x12.jpg 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/noscript><figcaption class=\"wp-element-caption\">AutoCamp Zion. Fotonachweis: Matt Kisiday \u00a9 2024 Hilton<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Partnerschaft k\u00f6nnen Hilton Honors-Mitglieder laut einer Pressemitteilung auch Punkte bei Autocamp sammeln und einl\u00f6sen sowie in den Genuss bisher unbekannter \u201eexklusiver Mitgliedervorteile\u201c kommen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eWir wissen, dass die Reisenden von heute bei der Planung ihrer n\u00e4chsten Reise nach Abenteuern verlangen, und deshalb suchen wir nach innovativen und gleichgesinnten Partnern wie AutoCamp\u201c, sagte Chris Silcock, President, Global Brands and Commercial Services, Hilton. \u201eDies ist das erste Mal, dass eine gro\u00dfe Hotelmarke und ein Outdoor-Unterkunftsunternehmen auf diese Weise zusammenkommen, um noch mehr Auswahlm\u00f6glichkeiten f\u00fcr Reisende zu schaffen und gleichzeitig das Outdoor-Gastgewerbeerlebnis neu zu definieren.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Schritt macht absolut Sinn, wenn man bedenkt, <a href=\"https:\/\/stories.hilton.com\/2024trends-culture-experiences#explore\" target=\"_blank\" rel=\"noopener\" title=\"Hiltons eigener Reisetrendbericht\">Hiltons eigener Reisetrendbericht<\/a> fanden heraus, dass fast die H\u00e4lfte der Reisenden im Jahr 2024 \u201eErkundungen und Abenteuer priorisieren wird\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Autocamp scheint die neuartige Partnerschaft eine fantastische Gelegenheit zu sein, Glamping in einem neuen, ausgabefreudigen Segment des Reisemarktes einzuf\u00fchren, das sonst vielleicht keine zweite Chance darauf h\u00e4tte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDurch die Partnerschaft mit einer unglaublichen globalen Marke wie Hilton k\u00f6nnen wir den Mitgliedern von Hilton Honors ein neues, in der Natur verwurzeltes Gastfreundschaftserlebnis bieten \u2026 ohne auf die Gastfreundschaft und den Komfort zu verzichten, den sie erwarten\u201c, sagte Neil Dipaola, Gr\u00fcnder und CEO von AutoCamp.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Joshua-Tree-Photo-Credit-Matt-Kisiday.jpg\" alt=\"\" class=\"wp-image-2707 lazyload\"><noscript><img decoding=\"async\" width=\"1500\" height=\"986\" src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Joshua-Tree-Photo-Credit-Matt-Kisiday.jpg\" alt=\"\" class=\"wp-image-2707\" srcset=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Joshua-Tree-Photo-Credit-Matt-Kisiday.jpg 1500w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Joshua-Tree-Photo-Credit-Matt-Kisiday-300x197.jpg 300w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Joshua-Tree-Photo-Credit-Matt-Kisiday-1024x673.jpg 1024w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Joshua-Tree-Photo-Credit-Matt-Kisiday-768x505.jpg 768w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/AutoCamp-Joshua-Tree-Photo-Credit-Matt-Kisiday-18x12.jpg 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/noscript><figcaption class=\"wp-element-caption\">AutoCamp Joshua Tree. Fotonachweis: Matt Kisiday. \u00a9 2024 Hilton<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Und das ist nicht die einzige gro\u00dfe Zusammenarbeit des Jahres bisher. Im Januar fand eine der gr\u00f6\u00dften Plattformen der Branche statt, <a href=\"https:\/\/glampinghub.com\/\" target=\"_blank\" rel=\"noopener\" title=\"GlampingHub\">GlampingHub<\/a>, geben eine Partnerschaft mit bekannt <a href=\"https:\/\/www.kayak.com\/\" target=\"_blank\" rel=\"noopener\" title=\"KAJAK\">KAJAK<\/a>, sodass Reisende Glamping-Pl\u00e4tze \u00fcber KAYAK.com und die zugeh\u00f6rigen Marken entdecken k\u00f6nnen. Und genau wie die Partnerschaft mit Hilton ist diese prominente Zusammenarbeit das Ergebnis starker interner Trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laut den Daten von KAYAK ist \u201edas Suchinteresse an alternativen Unterk\u00fcnften deutlich gestiegen\u201c. Dies gilt insbesondere f\u00fcr \u201eeinzigartige Unterk\u00fcnfte\u201c: Laut einer Pressemitteilung stiegen die Suchanfragen f\u00fcr Optionen wie Aufenthalte auf dem Bauernhof und Boote im Jahresvergleich um 851 TP3T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDa Reisende aus unz\u00e4hligen einzigartigen Unterk\u00fcnften w\u00e4hlen k\u00f6nnen, ist es unser Ziel, ihnen auch in Zukunft noch mehr Auswahl zu bieten. Durch die Zusammenarbeit mit GlampingHub erweitern wir unser bereits vielf\u00e4ltiges Angebot um eine neue Vielfalt an Unterk\u00fcnften \u2013 etwas, wonach unsere Nutzer in letzter Zeit explizit gesucht haben\u201c, sagte Paul Jacobs, GM &amp; VP f\u00fcr Nordamerika bei KAYAK, in einer Pressemitteilung zur Partnerschaft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zus\u00e4tzlich zu diesen Partnerschaften haben wir auch eine tiefere Integration von Glamping-Sites auf gro\u00dfen Plattformen gesehen. Insbesondere <a href=\"https:\/\/www.campspot.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Campingplatz\">Campingplatz<\/a> k\u00fcndigte im Februar eine neue direkte Integration mit Airbnb an, die Betreibern die volle Kontrolle \u00fcber ihre Inserate bietet und auf bestehenden Verbindungen mit ihnen und anderen gro\u00dfen OTAs wie Booking.com aufbaut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar\u00fcber hinaus gibt es bei diesen OTAs einen wachsenden Trend, spezielle Glamping-Optionen anzubieten und so alles von winzigen H\u00e4usern bis hin zu Jurten in den Mittelpunkt ihrer Plattformen zu stellen.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/Airbnb-Glamping-Offerings.png\" alt=\"\" class=\"wp-image-2704 lazyload\"><noscript><img decoding=\"async\" width=\"2880\" height=\"1576\" src=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/Airbnb-Glamping-Offerings.png\" alt=\"\" class=\"wp-image-2704\" srcset=\"https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/Airbnb-Glamping-Offerings.png 2880w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/Airbnb-Glamping-Offerings-300x164.png 300w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/Airbnb-Glamping-Offerings-1024x560.png 1024w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/Airbnb-Glamping-Offerings-768x420.png 768w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/Airbnb-Glamping-Offerings-1536x841.png 1536w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/Airbnb-Glamping-Offerings-2048x1121.png 2048w, https:\/\/glampingadvisors.com\/wp-content\/uploads\/2024\/03\/Airbnb-Glamping-Offerings-18x10.png 18w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><em>Airbnb listet Glamping-Angebote prominent auf seiner Website auf. <\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zwei gro\u00dfe Partnerschaften in ebenso vielen Monaten und eine tiefere Integration mit globalen Buchungsplattformen bedeuten, dass Glamping im Jahr 2024 vollst\u00e4ndig im Mainstream angekommen ist. Da gro\u00dfe Marken auf diese einstige Nischenbranche setzen, k\u00f6nnten die Betreiber mit der \u00d6ffnung neuer Marktsegmente und einer weiteren Professionalisierung einer Branche rechnen, die sich mit astronomischer Geschwindigkeit entwickelt hat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Partnerschaften und Integrationen zeigen, dass etablierte Marken beginnen, die Entwicklung des Glamping von einem Randkonzept zu einem lukrativen und gefragten Segment innerhalb der Hotelbranche zu erkennen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Zwei gro\u00dfe Partnerschaften und eine Zunahme der Integrationen sorgen daf\u00fcr, dass Glamping im Jahr 2024 fest im Mainstream verankert ist. <\/p>","protected":false},"author":1,"featured_media":2705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[18,80,74,34],"class_list":["post-2702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-glamping","tag-glampingmarket","tag-ota","tag-traveltrends"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - 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